So, you are most likely in a position of technological trust within your organization and have spent the better part of half a lifetime learning about technology… security, business process, technology management, reporting…. Seriously, Who cares? All that knowledge won’t mean a hill of beans if you can’t get the C-Suite to OWN your vision (believe me, I’ve tried walking down that road, it’s less painful having your coworker beat you up side the head with a two-by-four). Budgets are tight and executive face time is your opportunity to impact the future of your organization (not to mention yourself). You’ve likely got 10 – 20 minutes to sell your idea and that’s it.